Users perform searches by speaking aloud into a voice search technology instead of typing into a search field.
Voice Search Technology
Alexa. Siri. Google Assistant. Cortana. Bixby. These are the most prominent voice search technology that power the commonplace voice search devices people use to seek out information in a hands-free manner. Users can simply activate their voice search device with a vocal command and can then say whatever they’d like. Most voice search devices need an internet connection and a power source to work, but modern smartphones come with voice search capabilities that can be accessed from anywhere as long as there is a cellular or WIFI connection.
How Voice Search
Impacts Your Business
A 2018 research study on voice search for local business identifies clearly the significant impact of this technology on local businesses.
The top queries for voice searches are the nearest grocery stores, restaurants, food deliveries, clothing stores, and cafés. Thus, local businesses must take steps to ensure that they can be easily discovered by consumers in voice search results. Voice search technology is undoubtedly the future of information gathering and will impact all industries including local businesses. If you are a business owner, you must adapt to this technology.
What You Can Do To
Adapt To This Technology
As a business owner, you need to improve your online visibility. You must ensure that both your website and online listings provide relevant information that your customers need when they are using voice search. This is essential in improving your customers’ experience and staying ahead of your competition.
When consumers ask, “Hey Google, where should I eat lunch today?”, you want your restaurant to be featured in the top search results and be the one that Google recommends. For this to occur, it is critical to optimize your site and online listings for voice search.
Voice Command understands how important it is for local businesses to be visible in voice search results. That is why we strive to assist those who may be struggling to adapt to this steadily advancing technology. We offer Voice Plans that list your business information on the major voice search technology platforms: Alexa, Siri, Google Assistant, Cortana, and Bixby. Listing your business on these voice platforms will help your business obtain higher click-through rates and gain more customers as a result.