Voice Search Stats That Matter For Your Business
The process of technological innovation has accelerated in a way where it’s now possible for you to talk to your smartphone for anything you need. Google introduced Voice Search in 2011, and it was considered a novelty function that was a great feature to show off to your friends. Less than a decade later, we now have AI-powered assistants that can carry entire conversations.
As a consumer, you’re likely using voice search on a personal basis—maybe for things as simple as making calls while you’re driving via your smartphone’s hands-free system, or maybe in a smart home system or a home assistant like Apple's Siri or Google Home. However, as a business owner, you should also consider voice search as an additional area of opportunity.
Voice search statistics from BrightLocal shows that 46% of voice search users actually use this technology to look for a local business on a daily basis.
The Growth and Advantages of Voice Search
Since its introduction in 2011, voice search has grown in terms of popularity and technology thanks to innovations in the smartphone industry. In fact, smartphones are still the leading voice search tool at 56%. With smartphone use at an all-time high, expect this number to increase even further as more people adapt to the technology.
Perhaps another reason behind the growth of voice search is its convenience. Here’s a question for you: How long will it take for you to search for something on your phone using your keyboard? How long will the same search take you if you were to speak it out loud instead? With almost every consumer owning one of the many smart assistants available at their fingertips (such as Google’s Assistant, Apple’s Siri, Samsung’s Bixby, or even Windows’ Cortana for PCs), it’s almost up to 3.7 times faster to do a voice search than it is to type on your phone.
Mobile users are actually moving in on this trend, with research done by Stone Temple revealing that 56% of all mobile searches are done with voice. It’s almost seeing the same transition from when searches on PCs were ditched in favor of mobile activities; mobile is currently the new norm, and we’re seeing the same trend now with voice search.
Businesses Need to Adapt to Voice Search
With this steady increase in voice searches, businesses are in an unprecedented position to take advantage of the technologies at their disposal. A survey by BrightLocal shows that 58% of consumers have used voice search to look for information on a local business in 2018.
While several types of industries can take advantage of this trend, highly consumer-oriented industries such as restaurants and cafes, grocery stores, and food delivery services are among the top-searched businesses using voice. Your customers are likely to use voice search to find your business’s phone numbers and address, and might even consider ordering takeaway using voice search. The same BrightLocal study on Voice Search for Local Businesses suggested that up to 28% of consumers call the business after they find it on voice search, further solidifying the seamless role of voice search in connecting businesses to customers.
Optimize your Business for Voice Search
Voice Command offers no-contract, no-commitment voice search packages which can help optimize your business for voice search. With voice search activity at an all-time high, Voice Command will help make your business more visible for consumers who are looking for you. Become a top search result and increase your traffic and click through rates on popular voice search platforms such as Siri, Google Assistant, Cortana, and Bixby.
Visit https://voicecommand.net/ to learn more.