4 Reasons to Include a Voice Strategy in Marketing Your Brand

 

Voice technology is taking businesses by storm, with 33% of brands expecting to have a voice app within 2020. There are even forecasts that 50% of all web browsing will engage voice technology by the end of the same year.  

 

Is your business ready to thrive in this new environment? See how voice technology has been changing consumer behavior and what you need to do to get ahead of your competitors. 

Voice-Enabled Smart Homes Driving Growth 

A recent PwC report shows that 74% of voice assistant users utilize the technology at home using their mobile devices. Between 62% and 65% use stand-alone speakers while they’re multi-tasking and cooking. Meanwhile, 40-43% use their phones to engage with voice technology while driving and watching TV.  

 

Voice assistants are used by people of all ages. Even school-aged children can learn to operate them. PwC found that the "heaviest" users are among the 25- to 49-year-old age group. However, those aged 18 to 24 adopted the technology at the fastest rate. 

 

Moreover, unabated growth in smartphone ownership is likely to support the voice-assistant market. In fact, 87% of marketers are more optimistic about building a smartphone-based voice presence than investing in smart speaker development.  

Why Invest in Voice Technology? 

New speech recognition apps among an additional 10% of businesses are set to launch by 2021. That's up from the 35% that have already rolled out these services. Why should your business use voice assistants? 

 

• Convenience  

Businesses foresee voice technology dominating human-machine interactions in the future. People will prefer a no-touch, screenless, and interface-free experience that is as natural as talking to another person. Moreover, the innovation supports today's multitasking culture, resulting in higher productivity at home, in the office, or while traveling.  

 

• Personalization and brand loyalty 

Real-time information from client voice searches can become a rich source of data can help determine what users need. Demand and loyalty eventually grow for services that can make life easier and better, especially if business can quickly catch an individual's evolving preferences. In the end, companies win when they use all platforms possible to meet customer expectations. Voice assistants also provide great support to the human workforce of a business, as they can take instructions and share information 24/7. 

 

• Higher web traffic 

When you optimize your company website's content, voice assistants can help increase visits to your website. However, optimizing for voice search is different from web-based SEO. You can grab a larger share of search traffic by creating conversational web page content and blog articles. Frame words to sound like answers to questions. To effectively connect with your target audience, review the inquiries that are sent frequently through your website, social media, or e-mail.  

 

• More in-store visits 

27% of consumers use voice technology to search for a local business and then 88% of them will then ask for driving directions to that business. Ensure your business information such as name, address, phone number, stores hours and industry type are listed on the major voice assistants: Siri, Google Assistant, Cortana, and Bixby. 

Now's the Time for Voice Tech 

Your business shouldn’t wait a few more years before deciding to tap voice technology. Developing a voice strategy for your company now would give you a competitive edge and allow you to start capturing the growing smart speaker and voice app market. Voice Command is a voice listing service that can get your voice strategy in marketing your brand started by listing your business on the major voice assistants: Siri, Google Assistant, Cortana, and Bixby. Learn more.