Getting Your Business Found Through Voice Assistants

 

 

The voice assistant market is steadily gaining traction. We’ve seen the rise of smart speakers and voice searches over the past few years. Aside from being used to control smart devices at home, they’re used to find local products and services quickly. 

 

With voice search, local businesses owners can put their business on the map. But, how does that work, and how can you get found through voice assistants? 

Major Voice Assistants 

Major voice assistants, including Siri, Google Assistant, Cortana, and Bixby, provide consumers with a lot of information, including an establishment’s business information.  

 

Looking at market shares when it comes to smartphone usage, Siri and Google Assistant have the biggest market share out of all the major voice assistants. 

 

They’re increasingly being used not only for general questions but also to conduct searches for local businesses, with 53% of individuals in the U.S. looking up information through voice on a daily basis. Common local voice search queries include searches for address (45%), directions (45%), and contact details (45%). 

 

Voice assistants let users do a search quickly, thus making for a better consumer experience.   

How Voice Assistants Boost Discoverability 

It can be challenging to increase visibility and discoverability for your business, especially if there’s a lot of competition. 

 

Voice assistants can help your business get found by giving your customers access to your business information, such as your address, contact details, store hours, and the services that you offer. 

 

To optimize your business for voice search, consider the following steps: 

 

• Leverage online reviews. 

  

When searching for local establishments, you might have noticed that you’ll get results with rankings or reviews. To improve your online visibility, ask your customers to leave a review on top review sites, and make it convenient for them to do so. 

 

Running a business while attending to reviews can be challenging, but there are plenty of online review management platforms that can help you automate your review management process.  

 

• Look into long-tail keywords 

When using voice assistants, users act as if they’re conversing with a real person. Instead of typing “best pizza New York City”, users would communicate using conversational questions and longer phrases, such as “Hey, Siri. Where can I get the best pizza in New York City?” 

 

To get found by voice assistants, you need to optimize your website for long-tail keywords. Writing content using natural language also increases its likelihood to match with consumer queries. 

 

• Get listed on major voice assistants 

Make it easier for your clients to find you by making sure your business information (name, address, phone number, store hours, services you offer, etc) can be accessed by major voice assistants, including Siri, Cortana, and more. Voice Command is a unique tool that gets your business information listed on all major voice search platforms, making you more visible to your audience. 

 

Grow your business by making your business information accessible to customers anytime, anywhere with Voice Command.