How to Boost SEO for Voice Search
If your business is looking to increase site traffic and visibility, consider including voice search in your marketing strategy. As a business owner, you want to make sure that your existing customers and potential clients can easily find you and get the information they need. One of the ways to do this is by making your business discoverable through voice search.
The Rise of Voice Search
Over the last few decades, technology has seen advancements, many of which have impacted people’s lives and consumer behavior. Take, for instance, how people gather information. With smartphones and the internet, consumers can now make queries and get answers through voice commands. As such, more and more businesses are incorporating voice search into their strategies to keep up with this consumer behavior.
Current statistics and trends show that voice search is growing in popularity. According to BrightLocal, 58% of consumers use voice search to find establishments near them, which spells opportunity for local businesses.
As more and more people rely on voice search for navigation and discovering information, the number of its users is expected to grow over the years. However, for businesses to capitalize on this and elevate their marketing efforts, they need to optimize content for SEO effectively.
Importance of SEO
SEO, or search engine optimization, helps increase your website’s ranking on search engines and improve your online visibility. Generally speaking, the higher your site ranking or visibility, the likelier it is to attract attention and get visitors.
Most site visits come from search results. To get yours to rank higher and attract more visitors, optimizing web content and improving user experience is a must. This is why SEO is considered a fundamental part of all digital marketing strategies, including those that involve voice search.
How to Do SEO for Voice Search
Increase both your online and in-store traffic by using the following SEO tips for voice search:
List your business on major voice assistant platforms
List your business on Siri, Google Assistant, Bixby, and other major voice assistant platforms to increase your online visibility. Make sure to provide complete information. When someone looks up “businesses near me,” they’ll be able to see your business listing, along with the details you provided.
Create an FAQ page for your business
Make an FAQ page—this comes in handy when a customer uses voice search to find something related to your business. Put yourself in your audience’s shoes and gauge the questions they would most likely ask their voice assistant about your business.
Use conversational keywords
Short-tail keywords are typically less used in voice searches. So when optimizing your pages, focus instead on long-tail keywords that are normally used in conversation.
Use Voice Command for Your Business
Boost your voice search strategy by getting your business listed on Siri, Google Assistant, Cortana, and more. Voice Command can collect and sync your business’s information to major voice search platforms, making it easier for your clients and prospective customers to find you.
Expand your reach and make your business discoverable. Learn more by contacting Voice Command today.