How to Optimize Your Business for Local Voice Search
Voice search has increasingly gained traction these past few years. It has become an indispensable tool not just for smartphone users, but also for smart speaker owners and drivers of vehicles that support in-car voice systems, allowing them to multitask and obtain information faster. In 2018 alone, around 1 billion Google searches were conducted using voice search.
What does this mean for local businesses? Local voice search is one of the most popular search methods being used today. In fact, 22% of voice searches involve finding information on local businesses and 50% of these searches become conversions, often leading to in-store visits.
What is Local Voice Search?
Local voice search is when people do a voice search to find local business information, such as contact details, address, and hours of operation.
Why Is Voice Search Technology Relevant for Local Businesses?
A growing number of individuals are turning to local voice search to find information more quickly. Research shows that 58% have used voice search to find information about a local business, while 46% of voice search users use this technology daily to find a local business.
Local voice search also helps increase a local business’ website traffic, with 27% of users visiting a business’ website after conducting a voice search. Businesses that can greatly benefit from optimizing for voice search include restaurants and cafes, grocery and clothing stores, and food delivery services.
Local voice search makes your business easily discoverable, giving your clients
the information that they need. Users turn to voice search technology for information like a business’ address, directions to its location, its contact details, and its operating hours.
Use of voice search technology is also predicted to see an increase in the coming years, based on the rise in popularity of smart speakers.
Working with Voice Command
Voice Command offers a service that optimizes your business for voice search technology by having your business listed on major voice search technology platforms like Cortana, Siri, and Google Assistant.
The service works by collecting and syncing your information to the various voice search technology platforms, making it easier for users to find your business and reach out to you.
Let your voice be heard and let clients find your business easily. Get in touch with a representative from Voice Command today and get ahead of the competition.