What is Bixby, and How Can It Help Your Business Grow?



Nowadays, it seems like the market is saturated with digital assistants. The current frontrunners are Siri, Google Assistant, Alexa, and Cortana, and each one of them has taken a sizable chunk of the artificial intelligence assistant market. However, newcomer Bixby may very soon be in the running for the top virtual assistant platform.  


Here, you will learn about Bixby, what its technology can do, and why it can be a good fit for your business. 

What is Bixby?

Bixby is Samsung’s entry into the digital assistant market, and the platform is pre-installed on many Samsung devices. Like all other digital assistant platforms, Bixby is voice-based and works when issued a series of commands.  


Its creator, Samsung, refers to Bixby as a “contextually aware” artificial intelligence platform. This means that Bixby is continually learning how to interact better with users through deep learning concepts installed by Samsung. As a user keeps interacting with Bixby, the voice assistant becomes smarter and can address the needs of the user. 

What Can Bixby Do?

Bixby Voice

Bixby’s best feature is Bixby Voice. With it, Samsung combines voice and touch interactions to allow you to deliver commands. Currently, it works for Samsung’s phone, camera, settings, messaging, and gallery apps. You simply need to tell Bixby what you want it to do, and it will proceed to carry out your tasks. Bixby can also interpret incomplete information and act upon it, so you won’t need to worry about giving extra specific commands. 

Bixby for Small Businesses

Bixby has two key features that can help users find highly recommended establishments, like shops or restaurants.  


The first is Bixby’s smart map tool. The platform provides users with directions, reviews, and best travel times to inform them of their options in case they are planning a trip. Users simply need to speak into Bixby and talk about a certain type of establishment to get the results they desire. 


The second is Bixby Vision, which can help users identify locations through image analysis and QR code scanning. Users simply need to hold up their mobile device to the object they wish to scan, and Bixby does the work of analyzing it. This is beneficial for small businesses that wish to develop a more immersive shopping experience. 

Listing Your Business on Bixby

Bixby is an excellent platform for displaying your small business. It can help people discover where you are and where or when to visit you. After all, an estimated 58% of consumers have discovered local businesses using voice search in the past year.  You can optimize your business for voice search by listing your business on Voice Command.  


With Voice Command, you can get your small business listed on all major voice assistant platforms. By doing so, you’d increase your chances of gaining foot traffic to your establishment and provide your customers with a convenient way to connect with you. Grow your business with Voice Command.