How Voice Search Benefits Home Service Businesses in 2020

home service businesses


Who would have thought that we’d have the ability to speak to everyday home devices and they’d be able to respond? Truly, voice technology is one of the most fascinating advances in the digital era, paving the way for voice assistants such as Siri, and Cortana, as well as a myriad of voice-enabled home devices, ranging from speakers to refrigerators. 


Perhaps the most amazing thing about voice technology is its tremendous effect on the way consumers interact with local businesses, including small home service companies. If you’ve yet to optimize your business for voice search, you could be missing out on great opportunities. 


In this article, we’ll tell you about how voice search can benefit your home service business. 

The Advantages of Voice Search 

Consumers use voice search to look for local businesses 

Around 58% of consumers use voice search to look for local businesses. While 25% of consumers have yet to use voice to make local searches, they are thinking about doing it in the future.  


As voice continues to evolve, more consumers are expected to be on board with the new medium. Thus, as early as today, you should make your home service business discoverable in voice search. Optimize your business information for voice search to engage with an ever-growing audience. 

Voice search works differently from traditional searches 

Voice assistants have a different way of pulling results and information from the

voice vs type search

web, given how voice searches are inherently different from typed searches. Searching via voice is more conversational. It uses natural language with long-tail keywords such as “Where is a window treatment company in New York?” instead of “window treatment company New York.”  


Long-tail keywords are less competitive compared to short-tail keywords, which can give you a better chance of ranking higher on voice search.  

Voice search drives traffic to your website 

Unlike traditional typed searches, voice assistants will look beyond the ranks of

increase website traffic

websites. They’ll look across a wide range of factors such as local listings, reviews, ratings, and social media pages.  


You should optimize your business information not only on your website but also on your local listings and social media pages, and get more positive reviews if you want to stand out in voice search. You’ll drive more traffic to your website and engage better with consumers. 

The competition is still figuring out voice search, too 

Voice search is a relatively new medium that everyone is still trying to figure out. Even big brands like Starbucks and Target have yet to master the optimization for the technology. This gives small local businesses like yours a lot of opportunities. While some of your competition is still trying to figure out if it’s worth investing in, you can seize the chance to understand the platform and dominate the results page.  


Don’t fall behind your competitors. With Voice Command, you can get your home service company listed on all the major voice search platforms: Siri, Google Assistant, Bixby, and Cortana. 


Visit for more information.