What is Voice Search Optimization?
To fully understand voice search optimization, you first need to know what voice search is, and why it’s so important for your business.
Voice search allows you to search online using keywords but using only your voice instead of typing. This technology grew in popularity after the invention of voice assistants such as Google Assistant and Apple’s Siri. The convenience that this gave people led to a sharp increase in voice searches. People no longer needed to type anything; they simply had to ask their voice assistants and get their searches done hands-free.
This made it increasingly essential for businesses to be listed on voice search in order for them to maintain their competitive edge in this rapidly evolving digital economy.
Boosting brand visibility with voice search optimization
The goal of voice search optimization is to make your business more visible or rank higher in major search engines such as Google. It’s similar to search engine optimization or SEO where you use different strategies to ensure that your business appears in the first page of a search using a particular set of keywords.
How to optimize your business for voice search
There are two main ways that you can optimize for voice search, and the first one is by listing your business details (name, industry, address, phone number, hours of operation and more) onto major voice assistants, such as Siri, Google Assistant, Bixby, and Cortana. This way your business details are picked up by voice assistants. The next way is by placing the right keywords into your site, this provides search engines a means to associate your business with the keywords often used in searches related to the service or product you are offering.
Let’s say for example you are a Mexican restaurant. You can optimize your online presence by integrating keywords such as “Mexican restaurant”, “Mexican food”, “Mexican restaurant [insert your city]” and more into your site. Properly utilizing keywords increases the chances you will be recommended as a Mexican restaurant near the person doing the search. Take note though that spamming search engines with keywords is not recommended. As with SEO, search engines prioritize keywords that are used naturally in site text.
Think about your keywords as questions
Take note that voice search is different from traditional searches, making the way keywords are optimized different too. People who use a voice search frame their requests as a conversational question rather than as a string of loose keywords, that may not usually be a sentence. Using the previous example, a person looking for Mexican food would search, “Where are the nearest Mexican restaurants?” rather than type “Mexican restaurants nearby” in a typical engine search.
Be smart in your approach
If you want to optimize for voice search, then you need to list your business details on voice assistants and place keywords that go into your website’s content based on a natural conversation.