How Voice Search Impacts Restaurants
Technology is constantly evolving each year. Now, you can ask your phone, “Hey, Siri! Where is the closest sushi restaurant near me?” And you will have your answer instantly.
This is called voice search. It uses speech recognition technology alongside search engine keyword queries to give you a hands-free method of looking up information online. While usage has spiked significantly over the years, it continues to rise amidst the global health crisis.
According to Smart Audio Report, 52% of voice-assistant users now make voice commands multiple times in a day. Before the pandemic, only 46% used it daily.
So, what does this mean for the restaurant industry? Let’s find out below.
Staying Relevant
Voice search isn’t a passing trend. Over two billion people in the world use voice search to look up businesses, products, services, and more. Consumer habits have changed in this direction throughout the years, and if you want to reach modern consumers, you need to cater to their needs. One of the ways to do that is to optimize your business for voice search.
By making your brand accessible to consumers who make queries using a wide range of voice assistants on smartphones and other mobile devices, you can improve your reach and visibility.
You can list important business information on voice search with the help of platforms such as Voice Command. It makes your business accessible from all major voice search platforms— Siri, Cortana, Google Assistant, and Bixby.
Enhancing Customer Experience
Implementing a voice search strategy will help your business retain a competitive edge. More importantly, it allows you to nurture your relationship with your target audience through positive customer experiences.
Since voice interactions don’t take as much time or effort as text-based searches, it makes the experience more convenient for busy consumers. You can then deliver brand experiences that exceed expectations and offer instant gratification.
Staying Ahead of the Competition
In a survey, Yext Inc. found that 53% of consumers use voice search to select restaurants based on their menu information while 49% use it to look up specific details of restaurants. For instance, 44% of them would select restaurants based on the type of cuisine they are craving for.
Voice search is here, and more consumers are using it. Without a strategy to make the most optimized use of it, you are making it easier for the competition to get ahead.
There is immense competition in the food industry, especially during these crucial times and perhaps in the years after, as the world strives to recover from the economic impact of the COVID-19 pandemic. Implementing a voice search strategy gives you a better chance of reaching consumers anywhere, whether they are at home, working, or commuting.
As it continues to evolve and grow in popularity among modern consumers, it will become ubiquitous for businesses of all sizes. While the technology is still in its nascent stages, you have an excellent opportunity to get a head start on the competition.
To learn more about voice search visit https://voicecommand.net/pages/voice-search